Who
uses a business coach?
1. Managers and executives
Management or Executive Coaching is
often paid for by the organisation (what does it
cost?) and focuses on the individual’s
role in the organisation as well as their own working context
(personal issues or preferences will generally be impacting on the
work role and will be discussed). An organisation will support
coaching for an individual over other traditional methods of
development because it:
-
is results focused
-
is individualised
-
improves personal and team
performance
-
reduces stress for all involved
-
shows a willingness to invest in
people
-
makes the employee feel valued
-
is impartial
-
gives the employee access to an
external focus, fresh ideas, a different and wider experience
-
is an ongoing relationship that
continues to motivate and be productive
Ideal candidates include:
-
newly appointed managers
-
managers who are struggling in
particular areas – turnaround coaching
-
professionals who need to
develop other skills
-
employees who are not sure of
their direction with the organisation
-
employees who are identified as
key talent
-
opinion leaders/change agents
Areas that can be coached include:
2. Business people and professionals
Business or Professional Coaching
is usually sought out, and paid for (what does it
cost?), by the individual themselves as
they want to work on particular goals of their own or for their
business. This can include:
-
changing career direction
-
working towards promotion,
growth or a new job
-
starting a business or new
lifestyle
-
growing a business
-
making a business/career less
personally demanding
-
making work and/or life in
general more meaningful
In
any moment of decision the best thing you can do is the right thing,
the next best thing
is the wrong thing, and the worst thing you can
do is nothing. - Theodore Roosevelt
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